Alicia Nagel

Alicia Nagel is the founder of Alicia Nagel Creative, a branding and marketing consultancy she founded in 2008. With over 17 years of experience, Alicia helps entrepreneurs, small business owners, and growing companies clarify their brand strategy and translate it into confident, effective marketing—so their messaging stops feeling experimental and starts working. Her work blends strategic thinking with creative execution, supporting everything from brand positioning and identity, to ongoing marketing guidance.

For business owners who want to build clarity on their own timeline, Alicia created Charismagic, her DIY branding course that walks participants step by step through creating a clear, compelling brand strategy they can actually use. She’s also the host of the Hustle With Aloha podcast, where she interviews entrepreneurs about building successful businesses without burnout.

When she’s not working, Alicia loves working out, running in nature, drinking really delicious tea, and road-tripping with her fiancé.